// PREPARED BY RYAN AND RIPAL — R&R GROWTH
GROWTH PROPOSAL · ARLINGTON HEIGHTS
A patient acquisition engine for Skinovatio.
Not a scatter of one-off ads — a complete system to attract the right patients, convert interest into consultations, and build relationships worth returning for. Every dollar working toward one outcome: new patients through the door.
$50
Starting daily ad spend
90
Day momentum window
1 → ∞
Pilot to multi-location
Reveal Your Best Skin
Your brand promise — now backed by a growth system that fills the schedule.
// THE OPPORTUNITY
Building a scalable growth engine.
As Skinovatio Arlington Heights enters its next phase of growth, our objective is to establish a predictable system for attracting, converting, and retaining new patients.
With an initial advertising budget of $50 per day, our strategy is focused on maximizing every marketing dollar by prioritizing the treatments and campaigns most likely to generate qualified patients. Rather than launching numerous campaigns at once, we take a strategic approach — identifying what performs best, optimizing based on real data, and scaling investment as results are proven.
This creates a sustainable growth engine that can be replicated across future Skinovatio locations.
// STRATEGIC PATIENT ACQUISITION
It begins with understanding how patients search for aesthetic care.
Many prospective patients are actively looking for specific treatments — Botox, lip filler, microneedling, laser, and HydraFacials. That demand is our signal. Rather than running a separate campaign for each service, we capture that interest with one compelling introductory offer — a low-risk first visit that gets patients in the door and introduces them to what makes Skinovatio different: provider expertise, patient education, real results, and an exceptional experience.
Once a patient is in the practice, the focus shifts from a single treatment to a long-term relationship. Our objective isn't simply to generate appointments — it's to build loyal patients who keep choosing Skinovatio. Four disciplines carry the whole system.
01
Attract with introductory offers
Rather than marketing every treatment individually, a compelling introductory offer becomes the front door. It gives new patients a low-risk, high-value reason to book their first visit — so we attract broadly and efficiently instead of paying to promote each service one at a time.
02
Convert interest into consultations
Interest is only step one. Every touchpoint after the click is engineered to reduce friction and earn the booking — from the ad, to the landing page, to the follow-up text.
03
Build long-term patient value
The goal isn't an appointment — it's a relationship. Each new patient is a doorway to memberships, skincare plans, referrals, and loyalty that compounds far beyond the first visit.
04
Test, optimize & scale
Every campaign starts with a hypothesis and a number. We find what wins at the lowest acquisition cost — then scale budgets, offers, and communities with discipline, not guesswork.
// EXAMPLE CONCEPTS
Five creative concepts we'd run to generate new patients.
Most of these live under one acquisition campaign as distinct ad sets and creatives — each mapped to a specific objective, offer, and audience. These are illustrative directions, ready to test and refine against real performance.
Skinovatio
Sponsored
Wait until you see the Skinovatio difference: clinically-proven skincare, customized treatment plans, and natural, never-overdone results.
TAKE
20% off
YOUR FIRST TREATMENT + A COMPLIMENTARY SKIN ANALYSIS
SkinovatioThe First Visit
OBJECTIVE
Fill the calendar with brand-new patients at the lowest possible cost.
THE HOOK
Lead with the experience and the promise, not the price — then let the intro offer remove the last bit of hesitation.
OFFER
20% off first treatment + complimentary skin analysis. Code REVEAL.
WHO WE TARGET
Women 30–55 within ~10 miles of Arlington Heights who have never visited.
Skinovatio
Sponsored
Experience balanced, thoughtfully-placed injectables. Take $100 off Tox, filler and Sculptra — this month only.
THIS MONTH
$100 off
TOX · FILLER · SCULPTRA
SkinovatioBalanced by Design
OBJECTIVE
Drive urgency and higher-ticket bookings from warm, ready-to-book audiences.
THE HOOK
A time-boxed offer on the highest-intent services, framed around natural, balanced results.
OFFER
$100 off Tox, filler & Sculptra. Ends the last Monday of the month.
WHO WE TARGET
Retargeting site visitors + lookalikes of past injectable patients.
Skinovatio
Sponsored
Results like these don't happen in one appointment. They're built slowly and strategically with a plan personalized to you. Swipe to see the treatments behind the transformation.
REAL RESULTS,
a real plan behind them
SkinovatioBuilt With a Plan
OBJECTIVE
Build trust before the booking with proof and provider expertise.
THE HOOK
A transformation story paired with the exact treatment breakdown — education that sells.
OFFER
Free consultation to map your personalized plan.
WHO WE TARGET
Top-of-funnel cold audiences + engaged social followers.
Skinovatio
Sponsored
Strengthen, tone and define — no surgery, no downtime. EmSculpt Neo and Morpheus8 Body, tailored to your goals.
INTRODUCING
The Body Edit
EMSCULPT NEO · MORPHEUS8 BODY
SkinovatioSculpt, No Downtime
OBJECTIVE
Open a second revenue lane beyond the face and capture goal-driven audiences.
THE HOOK
Position technology-led body treatments as empowering and effortless.
OFFER
Complimentary body contouring consultation + package pricing.
WHO WE TARGET
Adults 28–50 interested in fitness, wellness and self-improvement.
Skinovatio
Sponsored
Expert-led, natural results — every month. Members get monthly credits, exclusive pricing and priority booking with our providers.
MEMBERS ONLY
The Glow
MONTHLY CREDITS · MEMBER PRICING · PRIORITY BOOKING
SkinovatioThe Glow Membership
OBJECTIVE
Convert first-time patients into recurring, high-lifetime-value members.
THE HOOK
Turn a great first visit into a monthly ritual with predictable value.
OFFER
Monthly membership with rolling treatment credits + member-only pricing.
WHO WE TARGET
Existing patients + first-visit patients at checkout and in follow-up.
// SPEND & DISCIPLINE
Every dollar works. We start lean and scale only what's proven.
We begin at $50/day — roughly $1,500/month — and spend it against a clear plan. Rather than raising budget on hope, we identify what consistently produces qualified patients at the lowest acquisition cost, then expand.
Where the budget goes
Cold acquisition / prospecting
55%
Reaching new local audiences
Retargeting & conversion
25%
Re-engaging warm interest
Creative testing
12%
Finding what wins
Retention & membership
8%
Growing lifetime value
The path we optimize
We measure and improve conversion at every step — not just clicks.
REACH
Local, in-market audiences
ENGAGED CLICKS
Ad → landing page
QUALIFIED LEADS
Form / call / DM
BOOKED CONSULTS
On the calendar
NEW PATIENTS
In the chair
Figures illustrate the funnel we build and refine. Actual volume depends on offer, season, and market response — which is exactly why we test before we scale.
// MEASURING SUCCESS
Success is business growth — not advertising activity.
Impressions and likes are vanity. We report on the numbers that actually move the practice forward, and every optimization is made with one objective: more patients, sustainably.
Qualified new-patient leads
Volume of real, in-market inquiries.
Booked consultations
Leads that turn into scheduled visits.
Consult → treatment rate
How well the first visit converts.
Cost per new patient
What each new patient costs to acquire.
Return on ad spend (ROAS)
Revenue generated per ad dollar.
Patient lifetime value (LTV)
Total value over the relationship.
Repeat patient rate
How many come back — and how often.
Patient acquisition cost (CAC)
Blended cost across the funnel.
// OUR 90-DAY FOCUS
For Arlington Heights, the immediate priority is momentum.
Increase local awareness, rebuild a strong pipeline, fill provider schedules, and create a first impression worth returning for.
01
DAYS 1–30
Establish momentum
Launch the first-visit offer, stand up conversion-ready landing pages, and connect CRM follow-up. Rebuild local awareness and start a fresh pipeline of new patients.
02
DAYS 31–60
Learn & optimize
Test creative, audiences, and offers against real numbers. Double down on what produces qualified patients at the lowest cost; cut what doesn't.
03
DAYS 61–90
Fill the schedule
Scale winning campaigns, layer in injectables and body promotions, and introduce The Glow Membership to turn first visits into loyal, repeat patients.
// BEYOND THE PILOT
A repeatable system — built to travel to the next location.
Arlington Heights is the proof of concept. Once we've validated a predictable acquisition model here, the same playbook — offers, creative, funnels, and follow-up — can be refined and rolled into surrounding communities and additional Skinovatio locations, with growth staying profitable at every step.
Let's reveal Arlington Heights' best skin — and its busiest schedule.
We're ready to launch the first campaign, prove the model, and build the growth engine that carries Skinovatio to its next locations.