Skinovatio — Medical Spa
// PREPARED BY RYAN AND RIPAL — R&R GROWTH
Investment.
Two ways to start. One of them costs $7,000 more over ninety days and covers twice the market. Here is exactly what each one includes and what it costs.
// WHAT IT COSTS TO WORK TOGETHER
Two options.
ARLINGTON HEIGHTS + LINCOLN PARK
The Upryt Program, both markets.
Two websites built on one design system. Paid media running in Arlington Heights. Local SEO, Google Business Profile, and review generation running in both.
- Two custom websites — Arlington Heights and Lincoln Park
- Paid media management — Arlington Heights, the five campaign concepts
- Local SEO — both locations, geo-structured pages and schema
- Google Business Profile management — both locations, weekly
- Review generation and syndication — both locations
- Landing pages, booking flow, and CRM lead response
ONE-TIME + MONTHLY
$6,000
one-time build
$6,000 / mo
for 90 days
AFTER 90 DAYS
$8,000 / mo
$4,000 per location
$24,000 total over 90 days · $3,000 per location per month
ARLINGTON HEIGHTS ONLY
One market.
Everything above, run in Arlington Heights alone. Lincoln Park stays as it is.
- One custom website — Arlington Heights
- Paid media management — Arlington Heights
- Local SEO, Google Business Profile, reviews — Arlington Heights
- Landing pages, booking flow, and CRM lead response
ONE-TIME + MONTHLY
$5,000
one-time build
$4,000 / mo
for 90 days
AFTER 90 DAYS
$4,000 / mo
$4,000 per location
$17,000 total over 90 days · $4,000 per location per month
// WHAT THE SECOND LOCATION ACTUALLY COSTS
Seven thousand dollars buys a second market.
+$1,000
THE SECOND WEBSITE
The design system, components, and content architecture carry over from the first build. You are paying for content and configuration, not design and development.
+$2,000 / mo
THE SECOND MARKET
Local SEO, Google Business Profile, and review generation running in Lincoln Park for the ninety-day program.
$7,000
TOTAL DIFFERENCE
The full cost of adding Lincoln Park across the entire ninety-day engagement.
// PER LOCATION
Two locations cost 25% less per location during the program.
At one location the program runs $4,000 per location per month. At two it runs $3,000. The team, the tooling, the reporting, and the SEO playbook are the same either way — the second location shares them.
// THE TIMING
The second location does not cost more later. It costs months.
This is the part that matters more than the price.
01
Local SEO runs on a clock.
Ranking work takes sixty to ninety days to show. Starting Lincoln Park in month four means Lincoln Park produces nothing until month seven. Starting it now means it is ranking by the time the Arlington Heights pilot reports its numbers.
02
You already own the Lincoln Park domain.
skinovatiolincolnpark.com is registered and sitting unused. Meanwhile “med spa Lincoln Park Chicago” is held by Elite Chicago Spa, SpaDerma, and Better Med Spa. Your Lincoln Park location — 2632 N Lincoln Ave, 122 Yelp reviews — does not appear.
03
Paid media proves in one market, then copies.
Ad spend runs in Arlington Heights only. That is deliberate — one market to find the winning offer, creative, and cost per patient. When it works, Lincoln Park is already built and ranked, and the playbook moves there with nothing left to learn.
// AFTER THE PROGRAM
What it costs to keep it running.
The ninety-day program covers launch — building the sites, standing up campaigns, testing creative, and the first ranking push. After that it becomes ongoing management at $4,000 per location per month, continuing month to month.
$8,000 / mo
BOTH LOCATIONS
Arlington Heights and Lincoln Park, $4,000 each.
$4,000 / mo
ARLINGTON HEIGHTS ONLY
One location, one rate.
// THE PART WORTH READING TWICE
Lincoln Park costs $2,000 a month now, or $4,000 a month later.
Adding a location during the launch window costs half what it costs to add one after. The work is the same — the difference is that during launch it shares setup, research, and creative with Arlington Heights instead of starting its own from scratch. Every location added after the program runs at the full $4,000 per month.
// NOT INCLUDED
Ad spend is separate.
The program fee covers strategy, creative, management, and reporting. Media spend is paid directly to the platforms and stays in your control. We recommend starting at $50 per day in Arlington Heights — roughly $1,500 per month — and increasing only what produces patients at the lowest acquisition cost.
// READY TO GO?